PRESENT
Freelance Senior Copywriter, Creative & Content Lead
Full service, native English. (Creative & corporate / SEO / Lifestyle)
Multiple brand and agency experience (Please see below)
Recent Agency work:
BUZZ Barcelona : assisting on pitches, guiding creative, creating UK/US relevant copy content.
Recent Corporate work:
DRUMELIA : Managing a weekly blog, keyword and SEO research and optimizing. Briefing and editing articles from writers. Managing Wordpress uploads, hyperlinking, tracking user & conversion rates, and German, Dutch & Spanish translations.
2018 - 2023
Head of Copy/ Concept lead
2014 - 2017
Senior Copywriter
Creating and overseeing digital, ATL, BTL campaigns
Liaising with strategic departments on aligning brand strategy
Diversifying communication into Social Media channels, particularly FB and Instagram
Completing presentations and presenting to clients
Drafting strategic brand frameworks to steer communication campaigns.
Editing, revising and briefing all written English content
Supervising junior copywriters on execution and brand messaging
Key clients: Miele, Coty (Sebastian Man, Londa, Wella) & Aqua di Parma & Merz Aesthetics
2012 - 2013
Senior Copywriter
Creating communication campaigns, digital messaging, blogs, social media assets and web articles for technology clients.
Writing tech content for training in different territories, liaising with local clients.
Creating content and deliverables for marketing automation campaigns.
Key clients: Hewlett Packard, NetApp, Norton Symantec, Roche.
2006 - 2011
Copywriter
Completed print, radio, television, advertorial and 360 campaigns
Guided junior copywriters/ editing scripts, copy, headlines.
Attended still and commercial shoots, in close collaboration with directors.
Key clients: M-Net, Audi, KFC, Nike, Cadbury, Cell-C, Supersport, DSTV.
